I spent five months working on the coast of Ethiopia about a year after Live Aid, back in ‘86 if memory serves.
When we received our stores, a lot of the fruit and veg would be in paper bags with ‘gift of the government and people of ******land’ on them.* When we used to go ashore in Assab, the warehouses along the side of the (dirt track) road leading out of the port were bursting at the seams with grain, yet half the locals were starving. We saw a lot of it being loaded onto Soviet bloc ships.
We also saw certain locals joy-riding around in Land Rovers with ‘Bob Geldof’s Band Aid’ emblazoned on the sides. Some of the boys took pictures and sent it in to various national papers but no one did anything about it.
I’ve donated to UK charities only ever since, although I have given directly to some poor people when on the sub-continent.
*insert any one of about two dozen different countries.